Custom Pet Care Formulation Development
Formulation Lab
Custom Pet Care Formulation Development
Our formulation development service creates bespoke product formulas tailored to your brand positioning, ingredient preferences, and target market requirements.
Custom Formulation
Bespoke Formula Development
Custom formulation is for brands that need a product that is genuinely their own — not an off-the-shelf formula with your label on it.
Brief & Discovery
We start with your product brief — target market, positioning, ingredient preferences, performance requirements, and regulatory considerations.
Formulation Development
Our formulation team develops candidate formulas based on your brief. We iterate based on your feedback until the formula meets your requirements.
Stability & Safety Review
Formulations are reviewed for stability and safety as part of the development process. Specific testing requirements are confirmed per project.
Scale-Up & Production
Once the formula is approved, we coordinate scale-up to production quantities and manage filling and packaging.
Custom formulation projects are subject to feasibility review. Development timelines, costs, and minimum production quantities are confirmed during the project scoping process. We do not publish unverified claims about formulation capabilities.
Current Formulation Focus
Our current formulation focus is non-medicated topical grooming products for dogs, including shampoos, conditioners, waterless formulas, and balms.
Additional pet care categories — including products for other species and broader personal care applications — are available as project development options subject to feasibility review. Contact us to discuss your specific requirements.
Development Routes
Three Routes to Your Product
We offer three development routes depending on your brief, timeline and commercial requirements. Pricing, scope, sample rounds and production terms are agreed by quotation.
01
Base Formula Private Label
For buyers seeking a defined starting point with limited customisation. Subject to suitable formula availability — confirmed during project scoping.
Assessed base formula, selected packaging and customer branding.
02
Targeted Formula Development
For buyers with a clear performance, texture, fragrance or packaging brief. Defined formulation adjustments, sample development and agreed evaluation requirements.
Formulation adjustments, sample rounds and evaluation plan.
03
Bespoke Development
For buyers requiring an independently scoped product development project. Technical brief, formulation work, agreed sample rounds and commercial production planning.
Full technical brief, formulation, sample rounds and production planning.
Pricing, development scope, sample rounds, testing, formula rights and production terms are agreed by quotation and contract. Development charges may apply.
Discuss Your Custom Formulation Project
Tell us about your product concept and requirements. We will review your brief and respond with next steps.